Reborn to be Bad

Our client from Buffalo, NY still remembers the day his dad’s hunting buddy pulled up to the driveway in a Land Cruiser - a 4x4 he’d never seen before. It made such an impression, that when he graduated from college in 1974, he bought a 1973 FJ40 soft top as soon as he could, “accessorized the heck out it,” and drove it for several years. Then, after owning a few different 4x4s, he decided to go back to the 4x4 of his youth. He purchased a 1968 FJ40 to drive on weekends, sold it in 2008, and began looking for another classic FJ40. His search brought him to The FJ Company — impressed by our craftsmanship, he decided to embark on a new project with us - a fully restored and customized 1966 FJ40. Like all of our projects, this one went through our extensive restoration process and was customized to fit our client's vision of a custom-built off-road beast!

Bespoke Badassery

How would our client describe his new rig? “Badass,” because damn it, he designed it that way. From the tread of its Nitto Mud Grappler® tires to its blacked out Method Grid wheels, to its fully operational Smittybuilt® winch, this rig doesn’t mince words. Its custom roll cage gives this FJ40 some serious backbone, and its removable doors dare you to remove them, just because you can. While our client admits that this FJ40’s collective coat of armor is largely for looks, its boldness hints at something you definitely don’t want to mess with.

Classic Beginnings

Our client is a fan of the early Land Cruisers - formidable 4x4s with those rounded front grilles, classic turn signals, and two-panel hoods. And for that reason, the body sticks to the classic formula of the past, and the interior incorporates old school features like bench seats with Saddle vinyl upholstery, a period-correct steering wheel, and a custom retro shifter.

Fiercely Functional

Our Sport builds are perfect for those seeking that classic Land Cruiser look, with added refinement and functionality. This project began with some upgrades for drivability, like Old Man Emu suspension and power steering. Then, we installed a powertrain that complements this FJ40’s bold look: a Toyota 1FZ engine with programmable fuel injection paired with an automatic transmission. Put that all together and you get 210 horsepower - plenty of power to take on the daily commute, the occasional road trip, and everything in between. Additional creature comforts include LED headlights, a digital instrument cluster, a simplified custom dash, and a vintage-looking radio with iPhone® and Bluetooth® connectivity.

Interested in creating your own custom-built FJ40? Get started with our online FJ builder or fill out the form below. We’d love to work on a project with you.


  • Full, frame-off restoration
  • Toyota 1FZ engine
  • Electronic fuel injection
  • 4-speed automatic transmission
  • 16" Method Grid titanium wheels
  • Nitto Mud Grappler® tires
  • LED headlights
  • White (031) paint
  • Smittybilt® X20-10 Gen2 winch
  • Old Man Emu suspension
  • Saddle vinyl upholstery
  • Vintage-style digital radio
  • iPhone® and Bluetooth® connectivity
  • Vintage Air A/C with heater
  • Custom shifter
  • Period-correct steering wheel
  • Digital instrument cluster
  • Custom dash configuration
  • Front disc brakes

Base Price Includes

  • Frame off restoration by The FJ Company
  • High resolution photo-book
  • Delivery in the Continental U.S.

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Contact us

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