The FJ of our dreams

Welcome to our latest adventure-mobile: the first generation of our G40 series, custom-built for high-altitude fun in the Rockies. A passion project undertaken by our founders, this rig debuted at the 2017 SEMA show in Las Vegas.

Authentic Beginnings

This project began, as all of ours do, with a full frame-off restoration. The steel body and chassis of the original were perfected and returned to like-new condition. After that, our Innovation Team took the helm, transforming this tired workhorse into a hot-blooded thoroughbred, and inspiring our Signature trim line.

Classic Looks, Modern Edge

This build brings the classic look of the FJ43 into new territory.  In this case, the exterior has been painted in Toyota’s Dune Beige, with a custom matte finish, and accented with The FJ Company-designed accessories, including the fuel cap cover, and side mirrors, which were forged in aluminum and painted in Gunmetal Gray. In particular, the side mirrors combine design elements of the early 70’s Toyota mirrors with the larger dimensions of the late 80’s mirrors. Up front, you’ll find the traditional Warn 8274 winch mounted on a 40-series bumper with a custom hawse fairlead and built-in LED fog lights.

Trail-Bred Capability

The big news for this build is the power that lies within. Open the hood, and you'll find a brand new Toyota 1GR-FE engine - the same engine found in more modern Land Cruisers. This 4.0L V6 generates an estimated 240 hp and is equipped with Haltech programmable EFI. However, with more power, comes more responsibility. That’s why we outfitted this beast with a custom suspension system and 4-wheel disc brakes. The performance-tuned suspension system adds FOX® Shocks to the proven Old Man Emu leaf springs, while 2017 Toyota 4Runner 4-wheel disc brakes balance out all of that extra momentum with added stopping power and agility. 

Signature Luxury

Never overdone and never outdone, this rig fits our definition of luxury. Here, elements of the exterior design theme flow seamlessly into the interior cabin. The FJ Company-designed window levers, door handles, pedals, shifters, and pull knobs are painted in Gunmetal Gray which contrasts beautifully with the exposed metal dash and custom leather interior. Seats are comfortable and heated — you'll find bolstered RECARO Sportster CS seats in the front, and traditional jump seats in the back. To get a taste of that brisk mountain air, roll back the canvas sunroof and windows. Or use the center console-mounted iPad mini to shut the rest of the world outside and listen to your favorite tunes via the Signature sound system.

The G43 Signature by The FJ Company was designed without compromise. Customize every detail of our most premium Land Cruiser today.

A few cool folks have driven this FJ43 and reviewed it, check out what they had to say here:



  • First generation G43
  • Toyota 1GR-FE engine
  • 5-speed manual transmission
  • Advanced power steering
  • Custom soft top, removable sides
  • 17" Toyota steel wheels
  • BFGoodrich® Mud-Terrain tires
  • Old Man Emu suspension with FOX® shocks
  • Full-floating front and rear axles
  • Stainless steel exhaust
  • 2017 Toyota 4Runner 4-wheel disc brakes
  • LED headlights
  • Custom side mirrors
  • Custom Toyota front bumper
  • LED fog lights by Baja Designs®
  • Warn 8274 winch
  • 48” Hi-Lift® jack
  • Raptor liner
  • Digital cluster
  • Backup Camera
  • Heated, RECARO Sportster CS front seats
  • Heated, rear jump seats
  • Leather-wrapped steering wheel
  • Custom center console with iPad miniTM dock/adapter
  • Signature sound system
  • Custom Vintage Air A/C and heater
  • Trailer hitch

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Contact us

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